Woolly is a curious exploration of comfort, wellness, and modern life — published and emotionally supported by Casper. It is a departure from the competitive conversation around wellness. Because when did wellness get so unattainable? Woolly is an oasis of acceptance that appreciates that your best self is, well, yourself. In this always-on, social media-obsessed society, it’s time to unplug, relax, and get comfortable.
Woolly is also in print. The launch volume, created with help from McSweeney’s, is 96 pages of first-person essays, satirical service journalism, advice columns, and original artwork. The first issue includes a love letter to comfort pants, confessions from your yoga instructor, a non-chronological history of snoring, a skeptic’s guide to crystals, introvert workouts, alternatives to counting sheep, and an adulting coloring book. It’s a magazine published by a mattress. Come on, you know it’s not the weirdest thing to happen in 2017.
If you have any questions, pitches, or random thoughts, send them to firstname.lastname@example.org. We’d love you pitch stories to Woolly, but we need you to tell us you’re sending a pitch in the subject line of the email.
Woolly is made by a small, editorially independent dance troupe that lives inside of Casper. You can contact them individually. They’re nice.
John DeVore, Editor